ABOUT US

EarthTek Background

EarthTek was founded in 2003 by Richard Cormier in New Brunswick, Canada Mr. Cormier has worked as a sales / business development professional for 35 years, backed by a university degree in business, public affairs and journalism. He often describes himself as "the guy with the clipboard" and over the last 20 years has been involved in 100's of new technology projects and accumulated experience in business development for new technology - including:

develop product technical documentation
develop feature & benefit statements
identify and prioritize applications and markets
develop market appropriate materials
develop presentation slides & video
develop training programs for product, applications and code compliance
research & coordination of product testing & certification programs
testing for international code acceptance
research, strategy and training on code related issues
tech support on issues with code officials (local, state and federal level)
design field studies to collect quality, credible data
design credible proof of concept demonstrations
recruitment, training and leadership of sales teams
recruiting, training, and setting expectations for dealer & sales agent networks
implementing CRM applications and document support systems for sales teams
getting the most from industry trade shows, point of purchase displays
strategies for market entry and exit
setting expectations of technology owners on opportunities & steps to get there

For the last 20 years, he has been focussed on new technology development projects and during that time has worked closely with a wide variety of professionals including:

engineers (specialties in structural, chemical, mechanical, civil)
physicists
chemists (biochemists, petroleum specialists, plastics )
biologists (specialties in plants, forestry, marine)
architects and developers
construction professionals
building code officials
HVAC specialists
ecologist, conservation groups
botanists, agronomists, farmers

Earlier in his career, he was a general insurance agent and earned a professional designation. He worked as a commercial sales agent, company underwriter, field service agent and finally established his own insurance broker office, until he sold the business in 2001. His personal interest in construction directed him to train technical sales rep for a new insulation technology company. Within 3 years, he was working with their corporate office and was later appointed Senior VP in charge of business development and special projects. This role had him working across Canada, the USA and Australia. He left the company when the US construction economy bottomed out in 2008 and built on his special projects and international contacts to further pursue new technology materials & methods for construction - which was the beginning of EarthTek Solutions.

EARTHTEK CORE COMPETENCIES

TECHNICAL DOCUMENTATION

One of the earlier barriers that inventors encounter is being able to communicate the features, benefits and physical attributes of their innovation. EarthTek has worked with many inventors to take their head knowledge and experience and help organize and document it into written descriptions, infographics, images, features & benefits summaries, applications, industry standard documents and videos that convey the merits of the new technology to potential clients.

TESTING, CERTIFICATION & CODE COMPLIANCE

Independent testing & certification is a fundamental milestone that tech products address to establish credibility. This can be a very confusing and expensive journey. EarthTek has followed this journey with new products in several industries and used this experience to guide clients to success.

PERFORMANCE DATA COLLECTION

EarthTek has worked on laboratory and field monitoring projects with engineers in multiple industries. That experience has given valuable experience and insight to help clients design data collection projects that guard against costly pitfalls when data projects go wrong.

PROOF OF CONCEPT

There is a fine line between a compelling demonstration and actually proving the vitality of a technology. For some industries, a proof of concept may be already established by a specific industry certification test. Other innovations may be a new class of product and will rely on a carefully designed and documented proof of concept exercise. Still others will need both for different applications. EarthTek has worked with clients to establish priorities based on their own unique needs and schedule.

PRODUCT APPLICATIONS

Some technologies have applications in multiple industries, which are sometimes not obvious to an inventory. EarthTek has learned that research and some technical resources have found uses for inventors' technologies that were never imagined. On more than one occasion, EarthTek has found unintended uses that became the "low hanging fruit" to bring the technology to market.

CLIENT TESTIMONIALS

Testimonials from product users are a powerful tool for a company to build sales. But while clients may be having very positive experiences with a new product, getting the right information from clients for a credible testimonial can be a challenge. The same goes for case studies - they need a special approach. The EarthTek team has had a wide variety of experience and discovered several pitfalls and useful guidelines to documenting client experiences.

MARKET ENTRY STRATEGY

Commercializing a new technology is VERY different from conventional product marketing. Many inventors have spent years and precious resources trying to navigate the journey alone, without pertinent experience or a grounded strategy. The may be the expert on their new technology and particular applications. But they often need outside guidance to help them better understand the process and more accurately set their expectations.

EarthTek has led / guided / supported many small new technology companies / projects through critical steps and helped them identify industry resources who have enabled them to identify market opportunities and lead clients.

EXPERIENCE WITH CANADIAN FIRST NATIONS

EarthTek (through Richard Cormier) has been actively working to bring new technology opportunities to Canadian First Nations for more that 16 years. Mr Rickard (3P Strategic Alliance Inc.) is a long-time associate of EarthTek. Harry has 30+ years experience in various resource and economic development management roles. Mr. Cormier & Mr. Harry Rickard have collaborated on efforts to bring new technology materials & methods to the construction sector for First Nations projects in Northern Ontario and Manitoba. Their long-standing working relationship has established a friendship and trust that will be a critical link as EarthTek becomes more established in presenting humanitarian projects to various funders. EarthTek will be seeking to submit Canadian First Nations projects for consideration wherever possible.

HUMANITARIAN PROJECT FUNDING

EarthTek's experience and contact network will be a resource to private humanitarian funders looking to identify active or emerging projects. Donors can choose from a diversified inventory of active projects OR the EarthTek team can hunt for projects to meet a funder's specific requirements. ( SEE FUNDING TAB for DETAILS )